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MCI wins 2018 American Public Transportation Association’s AdWheel Grand Award for the unveiling of the D45 CRT LE
Commuter Coach. Pictured from left: Lee Kemp, Scott Robertson, Lou Quaglia, Dustin Caldwell, Tom Wagner, Vicki Bowman,
Patrick Scully, David Stackrow, J.C. Vannatta and Pauletta Tonilas.

MCI WINS 2018 AMERICAN PUBLIC TRANSPORTATION ASSOCIATION’S ADWHEEL
GRAND AWARD FOR D45 CRT LE COMMUTER COACH DEBUT

DES PLAINES, ILLINOIS, SEPTEMBER 24, 2018: (TSX:NFI) Motor Coach Industries (MCI), a U.S. subsidiary of NFI Group Inc., ("NFI"), the largest transit bus and motor coach manufacturer and parts distributor in North America, announced that the unveiling of the MCI D45 CRT LE, a breakthrough in accessibility design, has captured a Grand Award in APTA's (American Public Transportation Association) 2018 AdWheel award competition.

MCI's next-generation Commuter Coach debut won top honors in the category, "Best Marketing and Communications to Increase Sales Special Event." MCI accepted the Grand Award Sept. 24 during the 2018 APTA Annual Meeting, Sept. 23-26, in Nashville.

MCI unveiled its coach to the industry last October at APTA EXPO 2017. The 2017 event, which included a video screening and a public countdown with a blue-curtain reveal, showcased the coach's innovative vestibule design, which provides unprecedented accessibility for all passengers, including those with mobility devices.

The D45 CRT LE is the newest entry in MCI's D-Series, the all-time industry best-selling coach lineup, and the company's first model redesign in more than two decades. In a four-year undertaking, MCI engineers worked with long time partner Designworks, a BMW Group Company, and volunteer members from the disability community to develop the groundbreaking coach, which has several patents pending.

Preparing the launch

With a Battery-Electric version available in 2020, and other variations underway, the model's industry introduction included a coordinated multimedia launch strategy featuring teaser ads, e-blast invitations, a live Facebook feed and intriguing social media posts as well as the blue-curtain reveal, which attracted a standing-room-only crowd.

Event speakers included Ian Smart, MCI President, as well as Kelly Buckland, Executive Director of the National Council on Independent Living, who has a mobility disability and participated in the design.

Once MCI lifted the blue-drape off the all-new, glittering D45 CRT LE, the crowd — on foot and in wheelchairs — queued up to board. Within moments, the vestibule, seating areas and driver cockpit were full of eager testers.

MCI discussed the winning strategy at the APTA AdWheel presentation that included a video recap of the D45 CRT LE unveiling.

Patrick Scully, MCI Executive Vice President of Sales and Marketing, said: "We are honored to receive a Grand Award and thank APTA and industry judges and the MCI team that made it happen. The line to see our next-generation D45 CRT LE didn't stop until EXPO ended. We're passionate about accessibility and this new model's ability to reduce dwell time. It is gratifying to experience our industry's support, interest and approval of a revolutionary model created for a new demographic of ridership working with more mobility issues and traveling longer distances for jobs and leisure opportunities."

Alberta's Bow Valley Regional Transit Services Commission has already placed the first order for the MCI D45 CRT LE and will take delivery in April 2019. MCI's breakthrough accessibility coach is currently touring the country in demo service, and scoring high approval rating s from operators and passengers.

The AdWheel awards recognize APTA member public transportation systems and business members for outstanding marketing and communications efforts that contribute to strategic organizational goals. Judges reviewed 300 entries this year before narrowing the field to 55 First Place winners and eight Grand Award winners.

About NFI Group

With nearly 6,000 team members, operating from 31 facilities across Canada and the United States, NFI is North America's largest bus manufacturer providing a comprehensive suite of mass transportation solutions under several brands: New Flyer® (heavy-duty transit buses), ARBOC® (low-floor cutaway and medium-duty buses), MCI® (motor coaches), and NFI Parts™ (parts, support, and service). NFI buses incorporate the widest range of drive systems available including: clean diesel, natural gas, diesel-electric hybrid, and zero-emission electric (trolley, battery, and fuel cell). For the fiscal year ended December 31, 2017, NFI posted revenues of US $2.4 billion. NFI common shares are traded on the Toronto Stock Exchange under the symbol NFI. News and information are available at www.nfigroup.com.

About Motor Coach Industries

Motor Coach Industries (MCI) is North America's motor coach leader in public and private markets, offering the J4500 (the industry best-seller for 13 consecutive years) and the all-new J3500 model (the workhorse D Series, including the breakthrough ADA-accessible MCI D45 CRT LE). MCI also supports nearly 30,000 MCI coaches on the road with maintenance, repair, 24-hour roadside assistance, and the industry's only Automotive Service Excellence (ASE) accredited MCI Academy technician training center.

For further information, please contact:

Patricia PlodzeenMCI Public Relations
Tel: 847-283-0883
E-mail: pat.plodzeen@mcicoach.com
 

Motor Coach Industries - A New Flyer Group company: Corporate Address 200 East Oakton Street, Des Plaines, Illinois 60018 | Phone: 866-MCICOACH

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